The Feasibility of a Shipper Panel to Measure Transportation Services

Project Summary

Using surveys and focus groups, this project examined the value of a standing panel of shippers who would contribute carrier evaluation data to a central pool for wider distribution. It determined that shippers appear willing to contribute carrier evaluation data to a shared pool; the metrics used by shippers to evaluate carriers are consistent; and there are no apparent technological barriers to the efficient pooling of carrier evaluation data. As a result, the researchers recommended that a pilot project address various implementation efforts.