Innovative Parking Pricing

Thursday, November 8, 2012 - 1:00pm

About the Event

This presentation highlighted how innovative pricing strategies can impact the mode choice of downtown commuters with monthly parking contracts. The principal goal of this research was to demonstrate an innovative pricing strategy in the Twin Cities to determine whether monthly parking contracts prevent downtown Minneapolis commuters from using transit. The research also aimed to determine commuters' tipping point for price acceptability by bundling flexibility into their commuting package.

Part of the study included cross-checking the records for each commuter's parking contract and transit pass to determine the effectiveness of the given model on commuter behavior. In addition, participants were surveyed to determine their attitudes toward each incentive and the flexibility it afforded. This process helped the research team evaluate the extent to which similar programs may succeed. This presentation also reviewed findings related to changes that do and do not impact modal shifts.


Adeel Lari is the director of innovative financing in the State and Local Policy Program at the Hubert H. Humphrey School of Public Affairs. Lari has spent years studying, championing, and implementing innovative transportation initiatives in Minnesota.