Hybrids: Hype or Hope?

Wednesday, September 13, 2006 - 3:45pm

About the Event

Hybrid electric vehicles offer the potential for substantial increases in the fuel efficiency of U.S. vehicles. They could mitigate persistent and serious environmental problems, improve our economic and national security, and reduce trade imbalances. The question, however, is whether hybrid technology will reach its potential. Can it solve the problems brought on by oil dependence without changes in behavior, markets, and government policies? Marcus will argue that technology by itself without changes in these other factors can only take us so far. Without attention to these factors, he says, hybrids are more hype than hope.


Dr. Alfred Marcus, Professor, Department of Strategic Management and Organization, University of Minnesota