Mapping the Way to a Better Driving Experience

Thursday, February 28, 2013 - 11:30am

About the Event

Much has changed since GPS navigation devices hit the consumer market in 1995: many more people are using them, in many more places. At the same time, the mobile phone marketplace and infrastructure have grown dramatically, making it possible to gather vast amounts of data from innovative in-vehicle sensors.

Jane MacFarlane will discuss what’s needed to leverage these technologies to create a “behavioral map” of how drivers dynamically experience and adapt to road networks. The goal of the work, she says, is to learn from this shared behavior and relay information back to drivers in a format they can easily use—and help them toward a safe and successful journey.


Jane MacFarlane brings more than 25 years of experience in using computing technology to solve problems associated with scientific analysis, mobile services/telematics, geographic information systems, software architectures, and business process management. She currently is the head of research for Nokia, where she leads a team of researchers focused on geospatial mapping and location-based services. MacFarlane has also served as the director of advanced technology planning at OnStar, a division of General Motors. She holds a Ph.D. in mechanical engineering from the University of Minnesota.