Marquette University - Milwaukee
(414) 288-7700
Marquette University
P.O. Box 1881
Milwaukee, WI 53201-1881
www.marquette.edu
Courses:
Marketing Logistics and Distribution Strategies
Use of time and place utilities as variables in marketing strategy.
Principles for the efficient design of wholesale and retail distribution
systems. Logistics base, problems of distribution channel design
and strategy considered in terms of their effectiveness in satisfying
the demand of consumers. Offered occasionally.
Introduction to Transportation Engineering
Emphasis on forecasting methodologies -- applications to transportation.
Use of spreadsheets for simple and multiple linear regression,
statistical charts. Airport airside systems based on FAA guidelines.
Road user and vehicle characteristics, geometric design of roadways
including horizontal and vertical alignment and cross-sectional
elements. Signalized intersections. Emphasis on technical-report
writing. Offered spring term.
Logistics and Purchasing Management
Managing logistics activities with emphasis on transportation,
global sourcing, and international facility location. Issues related
to the strategic and operational role of purchasing in a global
supply chain management are also examined in depth.